Patient insight is often invited into the room just a little too late.
The strategy is written. The messages are polished. The advisory board has happened. And then, eventually, someone asks the rather important question:
“Have we asked patients what they think?”
Originally recorded live, this webinar is about changing that.
Patient communication and engagement specialists Liz and Phil, co-founders of PhiZ & Co, share how they bring lived experience into medicine development and communication earlier, more meaningfully and without turning the whole thing into a 97-page process document.
What you'll learn
Where patient insight adds the most value
Why patient input is often missed
How to involve patients earlier and more meaningfully
How to turn lived experience into better decisions, not just better-sounding slides
Co-Founder and Co-Director
Phil is a patient engagement specialist, strategic medical writer and co‑founder of PhiZ & Co.
She works with research, biotech and healthcare teams to strengthen the quality, relevance and real‑world impact of research through practical patient engagement and clear, user‑centred communication. With a PhD in Neuroscience and a background spanning healthcare research, public involvement and medical communications, Phil brings together scientific rigour, strategic thinking and creative insight. She is particularly interested in how lived experience can meaningfully inform the design, delivery and communication of medicines and research.
Over nearly two decades working across healthcare research, public involvement and medical communications, Phil has helped organisations move beyond tokenistic engagement to embed patient and public partnerships in practical, impactful ways. She was formerly Patient Insights and Engagement Director at a leading healthcare communications agency and previously led public involvement for Imperial College London’s REACT COVID‑19 research programmes.
Her work focuses on translating insight into action designing inclusive approaches that strengthen relevance, demonstrate value and ensure healthcare research and communications are built around the people they serve.
Co Founder and Co Director
Liz is a patient communication and health literacy specialist and co-founder of PhiZ & Co.
A medical writer by trade, she has always believed passionately in making science and medicine accessible to all and empowering people to make informed decisions about their own healthcare. With a PhD from the University of Edinburgh Medical School, and an MSc in Immunology of Infectious Diseases from the London School of Hygiene and Tropical Medicine, she has always been fascinated by the human body and committed to helping people feel supported rather than overwhelmed by healthcare information.
As a former Patient Experience Director and Head of Compliance at a global healthcare communications company, she led specialist teams translating complex scientific and medical information into clear, meaningful patient‑focused content. Over the last 20 years working in healthcare communications, she has also championed the patient voice across organisations through health literacy initiatives, empathy‑mapping workshops, and inclusive communication strategies.