We look at what’s changed, what’s actually allowed, and what’s working now in MedComms, so you can create content that lands without quietly spiralling over every comma, claim and hashtag.
In the replay, our expert panel chats through:
👉🏻 How pharma’s relationship with social media has evolved, including the rather different worlds of UK and US compliance, from ABPI to FDA
👉🏻 How to write social content that’s engaging, accessible and appropriate for promotional and awareness campaigns, whether you’re speaking to patients, HCPs or the wider public
👉🏻 How to use your own social channels to build your brand, show your thinking and make yourself visible in MedComms, without sounding like you’ve swallowed LinkedIn whole
It’s for anyone creating, approving or shaping pharma content, especially if social media still feels like a room full of tripwires and someone’s turned the lights off.
Scientific Team Lead
Joe Hodge is a Scientific Team Lead with a unique blend of clinical expertise and creative flair. Originally trained as a veterinary surgeon, he developed a strong scientific foundation alongside a curiosity for emerging research. This led him into medical communications, where he now has nearly a decade of experience delivering high-quality work for many of the world’s leading pharmaceutical companies.
Joe has worked across a wide range of deliverables, from innovative, insight-driven creative campaigns to clear, impactful educational resources. He thrives at the forefront of creative development in pharma, translating complex scientific concepts into engaging, accessible content. Known for combining scientific rigour with creative thinking, Joe consistently delivers work that resonates with diverse audiences and meets the highest industry standards.
Medical Communications Specialist
Grace is a dedicated and adaptable medical copywriter and communications specialist.
During her time at university, she started an educational YouTube channel and worked in a range of roles, creating content, running events, and managing projects. She began her medical copywriting career during her placement year at a global health marketing agency, where she produced slide decks, briefing packs, and videos for competitor-simulation workshops, and championed the team’s LinkedIn account. She then went on to work for health-tech companies shaping patient-facing content, before pursuing freelancing and then joining RubyDuke. She has produced a range of educational and promotional materials for HCPs, paediatric and adult patients, families, and the public.
Grace is experienced in scaling content, shaping tone of voice and style guides, and working with high-profile healthcare and pharmaceutical clients. She champions engaging, accessible, and creative content and excels at breaking down complex medical information into educational and compassionate resources.
Grace also helps young people to pursue MedComms careers, through her platform, Write in the Loop, and runs a YouTube channel sharing educational employability content and her own career and personal journey.