Whether you're crafting a patient journey, framing clinical data, or developing educational materials, understanding the fundamental pillars of storytelling can help your message resonate with your audience.
This short interactive session explores Christopher Booker's Seven Basic Plots - a framework that underpins almost all stories across genres, cultures, and time periods - and how it can enhance your medical communications. By working through industry examples, we'll examine how each plot structure - The Quest, Overcoming the Monster, Rags to Riches, and more - can be used to craft compelling narratives that inform, inspire, and drive action.
Join us to discover how the timeless art of storytelling can elevate modern medical communications.