Thinking about launching a podcast, but not quite sure where to start?
Catch up on this practical session with Joe Hodge, Scientific Team Lead at RubyDuke, joined by guest panellists Shaheed Peera from The Creative Floor Awards and Vicky Galbraith from Podcast Pathway.
Together, they unpack how to turn a MedComms podcast idea into a channel that feels useful, focused and genuinely worth listening to.
In the replay, you’ll hear:
👉🏻 Why podcasting can be so valuable for organisations
👉🏻 How to choose the right format for your audience
👉🏻 What a “minimum viable podcast” looks like
👉🏻 How to get started without overcomplicating the process
Whether you’re exploring podcasting for disease awareness, HCP engagement, thought leadership or internal storytelling, this replay is full of clear ideas, practical tips and the confidence to take the first step.
Podcast creator of The Creative Floor Awards
Shaheed has built a career defined by disruption and a commitment to giving back. From breaking a Guinness World Record for creating the world’s largest robot to having his work recognised at No.10 Downing Street, No.11 Downing Street, the House of Lords and theLord Mayor’s Mansion House, he has consistently pushed boundaries.
He also became Cannes Lions’ first British-Asian Health and Wellness Jury President and now hosts the world’s number one marketing podcast.
Having spent most of his career as a creative in advertising, Shaheed is now an investor, a board member across multiple organisations, and the host of The Creative Floor Awards podcast, which reaches over 80,000 listeners across more than 90 countries each week.
He is known for his distinctive, inclusive, and highly effective “spitball” thinking.
As a student at Central Saint Martins, he became the most awarded advertising student in Europe. At AMV BBDO, he was the agency’s youngest ever winner of a D&AD Pencil.
After moving into pharmaceutical communications, he became the world’s most awarded creative within 12 months, then broke his own record the following year with more than 150 awards.
Recognising the lack of diversity in the industry, Shaheed founded The Creative Floor Awards, the only global healthcare awards platform that reinvests profits into a Talent and Diversity Fund. To date, it has raised over £235,000.
For more information, visit: https://thecreativefloor.com/
Founder, Podcast Matchmaker
Vicky is the founder of Podcast Pathway and an experienced podcast consultant who helps entrepreneurs, businesses, and creatives bring their ideas to life through audio. With a background in running an online inclusive radio station, she knows how to make people feel comfortable behind the mic and how to turn big ideas into conversations that connect.
She supports clients at every stage, from strategy and launch through to production and growth, always with a focus on making podcasting feel achievable, enjoyable, and true to the creator’s voice.
Whether she’s guiding someone through their first recording or helping refine a show for long-term success, Vicky brings a mix of technical know-how, creative direction, and a calm, encouraging approach that puts people at ease.
Facilitator
Scientific Team Lead, RubyDuke Communications
Joe Hodge is a Scientific Team Lead at RubyDuke, bringing together clinical expertise, scientific rigour and creative thinking. Originally trained as a veterinary surgeon, Joe developed a strong scientific foundation and a curiosity for emerging research before moving into medical communications, where he now has nearly a decade of experience supporting many of the world’s leading pharmaceutical companies.
He has worked across a wide range of deliverables, from insight-driven creative campaigns to clear, impactful educational resources. Joe is particularly passionate about translating complex scientific concepts into engaging, accessible content that resonates with diverse audiences.
With his blend of scientific expertise and creative flair, Joe brings a practical, thoughtful perspective to the session and will help guide the discussion on how MedComms teams can turn podcast ideas into channels that work.