In this short, sharp Lightning Session, Sam, our Scientific Director, breaks down the latest data on how narrative storytelling can boost the impact of your publications — and increase citation frequency. The research highlights four simple, evidence-based techniques that make a real difference:
Sensory language to help your findings resonate
Conjunctions to smooth the flow of ideas
Connectivity in themes to guide the reader through your story
And, most importantly, clear appeal and direction — so your message lands with precision
It’s not about dumbing down. It’s about writing smarter — and helping your work go further.
Watch the session and download the featured paper: Hillier A, et al. 2016