Do you find yourself relying on the same structures, ideas, and patterns in your creative work?
Whether you're crafting a patient journey, framing clinical data, or developing educational materials, understanding the fundamental pillars of storytelling can help your message resonate with your audience.
This short interactive session explores Christopher Booker's Seven Basic Plots - a framework that underpins almost all stories across genres, cultures, and time periods - and how it can enhance your medical communications. By working through industry examples, we'll examine how each plot structure - The Quest, Overcoming the Monster, Rags to Riches, and more - can be used to craft compelling narratives that inform, inspire, and drive action.
Join us to discover how the timeless art of storytelling can elevate modern medical communications.
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Joe is the Scientific Team Lead for the brand communications hub at RubyDuke Communications.
This is not Joe's first rodeo, he previously delivered an insightful and interesting talk on The Culture of Great Ideas at Health Comms Con 2024: The Culture Edition, which you can access free via our featured section.
You won't be surprised to learn that this talk will be energetic and interactive, with plenty of opportunities for you to ask Joe questions. You will also have the chance to speak with fellow attendees and form new connections.
Learning objectives for this session include:
👉🏻 Understand the importance of storytelling in medical communications and its impact on engagement
👉🏻 Explore the Seven Basic Plots and cultural examples across different genres and time periods
👉🏻 Learn how to translate the Seven Basic Plots into MedComms-related writing
👉🏻 Discover how to apply the Seven Basic Plots to enhance your own work in medical communications